
It's known that increased information equals increased sales!
The Digital signage is based on a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, the digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.
It helps to better illustrate your content of information so it's more noticeable and memorable.
TruMedia's proprietary and field-tested video analytics technology, measures visual attention towards digital signs, kiosks, TV monitors, branded fixtures, display windows, end-caps and in-store product displays. Our technology is based on unique products and services.
Our PROM generates viewing data for digital displays and screens by analyzing face images of people watching the displays.
Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer's attention and influence their purchasing decision right at the point of purchase.
TruMedia's Products for Digital Signage purposes:
Allio – Audience Measurement for Out-of-Home Digital signage
SUS – Smart USB Sensor
iCapture Mini - iCapture Mini – Flexible Audience Tracking System