Under this agreement TruMedia’s iCapture PROactive Merchandising (PROM) solution for digital
screens has been integrated into and will be sold together with Samsung’s MagicInfo player enabled CX
Series of professional large format displays. TruMedia's iCapture PROM connects with Samsung’s
MagicInfo Player to select ads and other content based on the viewing audience’s size and
demographics. Although audience measurement data is not included, basic data such as audience
counts and gender distribution is presented via Samsung’s MagicInfo Player.

Samsung’s CXn displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities.
MagicInfo provides support for multiple content servers, automatic program updating by server, system
performance monitoring, and remote content management. The CX line incorporates an RS-232C
interface, allowing for a single remote computer to control up to 25 displays for convenient and efficient
distribution of information.

In addition to software integration, Samsung is licensed to manufacture TruMedia’s iCapture
AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only
market with its PROM enabled screens. iCapture AlliO will also be available for purchase via
TruMedia’s 25 international distributors. "Samsung’s strategy is to be the clear leader in professional digital
display solutions," said JinHwan Kim, VP of Strategic Marketing of Display Business, Samsung. "Combining
our DS solutions with TruMedia’s offerings will provide our customers with one complete integrated solution
including screen, player and proactive advertising capabilities. TruMedia is a results-driven, high-performing company
and we are pleased to be working with them."

“We are pleased to be working with the biggest screen manufacturer in the world.” Said Moti Gura,
CEO & Chairman, TruMedia “We believe that the future will see proactive advertising become a
standard feature in all DS screens and are pleased to be taking the first step with Samsung” Mr. Gura
continued “The advantage of this new platform is that it can be integrated with any PC based content
management software.” TruMedia is fully respectful of the audience´s privacy: no images are ever recorded,
and no uniquely identifiable data are extracted.

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications, digital media
and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the company consists of four main
business units: Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Networks Business. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFTLCDs.
For more information, please visit www.samsung.com.

About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated
audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested
video analytics technology measures visual attention towards posters, digital signs, TV monitors,
display windows and in-store product displays. The company’s solutions accurately track exposure to
media, advertising and merchandise and can be used to proactively change content.
Headquartered in Tampa, FL, TruMedia has sales offices and research and development facilities in
Israel. The company’s privacy policy ensures that it will not record, share or store any images or
personally identifiable data.