Digital signage deployment and the use of out-of-home advertising are growing rapidly. As a result, accurate and standardized metrics for audience impressions are needed to measure and maximize advertising value.

Unfortunately, people-counting technologies gauge passing traffic but do not describe the audience actually watching the display. People-metering devices provide accurate segmentation of audiences near displays but rely on cooperative participants and do not count true impressions.

TruMedia's products detect and track viewers' faces nearby media located in streets, shops and other public venues in order to measure true visual exposure to advertising media and merchandize.

Our products include the following:

Allio – Audience Measurement for Out-of-Home Digital signage
iCapture Mini – Flexible Audience Tracking System
iCapture Mix – Demographic Counter - People Flow / traffic Counter
iCap – Measuring shopper's attention towards End-Caps (Gondolas
iTally – People Flow/Traffic Counter
Smart Screen – Intelligent Media Screen for Digital Signage
SUS – Smart USB Sensor