"Every company wants to be considered a 'cool vendor,' so it’s nice to be recognized by Gartner," said Moti Gura, CEO & Chairman, TruMedia. "In the current harsh economic climate, our goal is to help retailers improve their advertising effectiveness through fast and actionable insights into their customers' behavior." TruMedia’s solutions make it possible for retail marketers and advertisers to get a true measure of the effectiveness of store media/displays, and provide insights on consumer in store responses and behaviors.

About Gartner's Cool Vendor Report
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

The Cool Vendors report can be accessed by Gartner clients here: http://www.gartner.com/DisplayDocument?id=906934

About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, branded fixtures, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content. Headquartered in Tampa, FL, TruMedia has sales offices and research and development facilities in Israel. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data. 1) Gartner, Inc. " Cool Vendors in Retail, 2009" by Gale Daikoku, Mim Burt, Hung LeHong, John Davison, Van L. Baker, 5 March 2009